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Friday, 31 August 2012

Scrobbling

Do you know what "scrobbling" means? If you use Last.fm you might. If you have no idea what Last.fm is then you most definitely won't know what the word means. This is the problem that faced Lethal whilst I was on placement with them last month. Last.fm had approached them to put together some ideas for a pitch – they wanted to make people more aware of scrobbling and fully understand exactly what it is.

It was a good time for me to be in the studio, as I have been a user of Last.fm for the last 6 years, while Jesse and Ben of Lethal had never used it before. Although they both have profiles set up now!

Scrobbling is basically the process of recording your listening habits and storing it on an online music profile, Last.fm; this then allows the site to recommend you new music based on your existing music collection.

View the project on my website.

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